Consistent messaging and training for the Levi's franchise channel
Ensure brand consistency and experience among retail partners
Levi’s Retail Partner Group needed to provide training and development for its franchise channel in order to ensure that performance and customer experience was in line with its company-operated fleet. Levi’s franchise stores also had an inconsistent look and feel, and lower than expected productivity and customer experience ratings. Moreover, there were too many franchise partners owning stores in the channel and not always the right partners.
As a result, the Retail Partner Group needed to increase its influence and control over the brand in this channel to ensure brand consistency and experience, and increase growth to come in line with the company-operated stores. In order to address these issues, Levi’s needed a solution that would scale across 29 countries with multiple cultural and language challenges.