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BurgerFuel's pre-hire and induction training has supported their rapid growth

BurgerFuel logo

About BurgerFuel

BurgerFuel is a restaurant and franchise that specialises in gourmet burgers. Since its first restaurant opened in 1995, BurgerFuel has grown to over 600 employees across New Zealand, Australia, the Middle East and America.

Key project features

  • Multi-device icon


  • Gamified learning icon

    Gamified learning

  • Bespoke illistration icon

    Bespoke illustrations

The challenge

Rapid expansion

Following a rapid expansion period, BurgerFuel was looking for a series of online learning games to be delivered via their website or LMS to on-board and induct new employees.

This covered the core areas of:

  • fire safety
  • food temperature
  • manual handling
  • robbery prevention
  • working safely
  • menu mechanics

By the end of the courses, learners would be able to understand the importance of paying attention to the little (and big) things which can prevent accidents, fires and robberies. Learners would also understand how to keep safe in the workplace.


Game-based learning

The design concept was to create six, 10-15 minute SCORM 1.2 compliant gamified Adapt modules, challenging learners on their current and recently gained knowledge. Locked topics guide the learner from beginning to end.

BurgerFuel partnered with Kineo to develop the games using the Adapt HTML5 framework. Because front of house and kitchen staff within BurgerFuel’s restaurants were typically 16-25 years old, enthusiastic and full of energy, a responsive design and mobile delivery were very important. The artwork used the tattoo style associated with the BurgerFuel brand and took a mobile-first approach.

A character selection screen upfront gives the modules a personalised approach, and the character chosen by the learner at the beginning stays with them on their journey.

A tablet displaying the BurgerFuel course

Bespoke illustrations and an engaging personal journey

Animated scenarios introduce the challenge to the learner, setting the scene and drawing them into the dilemma in an engaging manner.

An illustrated BurgerFuel employee looking concerned
An illustrated BurgerFuel employee looking happy
An illustrated man having his photo taken at a police station
An illustrated thug looking angry
An illustrated BurgerFuel employee tripping over a box
A jar of pickles against an illustrated background
Some fries against an illustrated background
A small pot of tomato sauce against an illustrated background

The learning is split into three simple sections

  1. Get the lowdown
    Find out about the risks and how to mitigate against these
  2. Ask the team
    Get support from your team in handling complex situations
  3. Take the challenge
    Put what you’ve learnt into practice and achieve a great score.
Illustrated image of fast food

The results

25% increase in sales and a more consistent delivery of training and customer service

“There has been a lot of positive feedback from franchisees regarding the recruitment and induction process – key knowledge… is embedded before a new staff member arrives for their first shift at BurgerFuel.

There’s a more consistent delivery of training – this results in a more consistent product and customer service. As a global franchised company with more than 80 stores, it’s important that anyone who eats at the ‘store with the purple wings’ knows what they’re getting, whether that be in Auckland, Sydney, Dubai or Indianapolis”

Marc Harris – BurgerFuel Worldwide Learning & Development Manager.